I'm a researcher interested in the intersection of user experience and business models. I've worked on consumer product and growth levers at Netflix, Peloton, and Google.

I'm a design scientist by training and I have written about innovation process as an academic and as a practitioner:

Principles to reduce waste & increase impact in user research

Cognitive challenges faced by junior innovation teams

Coaching tools that promote hypothesis testing and iteration

Free advice 😊

I speak regularly with early career researchers, students, & academics looking to make the jump to industry.

Despite what many academics believe, I find industry research can be very rewarding both professionally and personally:

This path is not for everyone, but if you are interested, I am always happy to share my perspective!